Technology has taken the marketing industry by storm in today’s fast-paced world. And vlogging, or video logging, is one of the most unique ways to spread information about a particular product, service, or place.
Most of these videos are streamed on popular platforms like YouTube. It has been reported that an average of 694,000 hours of video are streamed on Youtube per minute globally!
So if you also wish to become a pro vlogger, keep reading this article!
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Determine your niche
Before you determine your niche, there are two things that you should take care of:
The first is the kind of content you’d enjoy making, and the second is making videos that would appeal to your audience.
You need to find a balance between these two elements to make you enjoy every video you upload.
After figuring out your niche, the next step is to see your competitors. Understand what works for them and what doesn’t. Then, apply these same strategies as a test to see if your content gets affected positively or negatively.
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Identify with your audience
The kind of audience you’re targeting will have a huge impact on the content of your videos.
For example, if you plan to spread awareness about the latest fashion trends for 20-30-year-old women, the content must cater to them.
The font, designs, color palette, and music must be related to the clothes or accessories you film.
On the other hand, vlogging about a Formula 1 car race will vastly differ from fashion and trends vlogs. So make sure that your language and tone throughout the vlogs captivate your viewers.
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Maintain a good video quality
No matter how great your content and ideas are, nobody will be interested in the videos’ quality being choppy.
For example, if you’re planning to shoot vlogs from your phone, you’ll need the latest equipment to make sure that the phone’s camera captures optimum light and sound.
You’ll need phone holders, a ring light, a good screen protector, and a magnetic stand.
To get classy-looking and high-quality high-tech devices at affordable prices, online all-inclusive stores like Cygnett should suffice as they have power banks, cables, and everything else a vlogger needs.
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Create sample videos first
Before you actually start uploading videos on your Youtube or Facebook channel, it’s important to try out a few sample videos. This will make sure that the final product looks good and stands out.
While shooting your sample videos, remember to keep them short, informative, authentic, and well-researched. You can even put a little bit of humor to attract a larger audience.
Additionally, always make sure that the video format is maintained. For example, the ratio of a Youtube video will be much different than the ratio required for an Instagram reel.
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Have your own style
While it’s true that most products in the market have already been vlogged or posted online, nobody has done it the way you would.
Even if you’re planning to create a travel vlog for a hotel that has been frequently visited by other vloggers, you can always add your own quirks and ideas. For example, add your personal touch to every video by throwing a catchy tagline right at the end.
Or use unique hashtags and links using search engine optimization. This will help people to find your content via Google searches and subscribe to your channel.
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Interact with your viewers
Remember, vlogging isn’t just about posting videos and getting likes or views. If you really wish to become a pro vlogger, you need to interact with your viewers and pull them in.
One of the best ways to do that is to conduct live streaming every few weeks. Or ask your viewers to leave a comment or their thoughts in the comment section.
The more you relate to your audience, your content will become famous. So don’t shy away from asking and encouraging them to ask you. You can even conduct a “Get To Know Me” session to break the ice.
Over to you…
Becoming a pro vlogger always takes more time and patience than you assume. But remember that your content will stay online forever, so put your heart and soul into it.
It’ll just be a matter of time before your content becomes a rage. And when that time comes, you don’t want your fans to be disappointed at your previous uploads. So, shoot every day with your best!
